Nurture the Seed. Grow. Succeed.
A management consultancy accelerating the growth of startups and emerging businesses in the botanicals industry.
Valuable insights for a complex industry
In a highly regulated market and a rapidly evolving industry, CanX offers valuable insights and connections, strategic input, business and product development and trade facilitation that ensures you can confidently navigate complex business environments and grow your business.
Global Reach
A track record spanning 3 regions and multiple countries, connecting businesses across the global botanicals landscape.
Industry Expertise
Deep knowledge of the rapidly evolving cannabis, hemp, and plant medicine markets, from regulatory frameworks to market dynamics.
Trusted Advisory
Proven success helping clients launch products and brands, secure off-take agreements, and navigate complex regulatory environments.
Meet the Founder
Clifford Giesenow
Founder & Industry Specialist
Board & Industry Roles
Board of Directors
Alternate Board Director
Founding Member
Clifford Giesenow is an accomplished Cannabis and Botanicals industry executive and entrepreneur in the South African industry with almost a decade of experience founding, operating in, and scaling companies.
He is the co-founder of three pioneering companies: Taste of Cannabis (2019), where he served as Head of Product Development, Online and Wholesale; Leafolo (2018), where he continues to serve as Managing Director; and SilverLeaf Investments (2016), where he holds the role of Non-Executive Director focused on opportunity sourcing.
He played a key role in the founding and establishment of the Cannabis Trade Association of Africa, after identifying a need for an industry body to represent the fledgling companies in the region.
Having attended numerous international industry trade shows, Giesenow has demonstrated extensive abilities to connect with people and has built up a very wide global network that he can tap into. He has also proven abilities to identify innovative products and opportunities and is working to foster and enable global trade.
With deep consulting experience in product and brand development, strategy, distribution, trade facilitation and retail, Giesenow remains an active advisor in the cannabis space working with a wide variety of companies to accelerate their growth.
Ventures Founded
Global Network
Extensive connections built through international trade shows and industry events worldwide.
Opportunity Sourcing
Proven ability to identify innovative products and opportunities across markets.
Trade Facilitation
Deep experience fostering and enabling global trade connections.
Strategic Advisory
Consulting expertise spanning product development, branding, distribution, and retail.
Comprehensive consulting services
Whether you are an emerging startup or an established company looking to expand, CanX is here to help you navigate the complexities of the botanical landscapes.
Strategic Advice, Business Coaching & Fund Raising
Having built businesses and assisted and guided entrepreneurs, investors, and startup businesses to success in the cannabis industry, CanX provides strategic input and coaching that leads to success. With a track record spanning 3 regions and multiple countries, CanX has helped clients launch products and brands, source and secure off-take agreements and innovative products, and navigate the choppy waters of this complex emerging industry.
Transparent, value-driven pricing
Flexible engagement structures designed to meet you where you are -- from hourly coaching to embedded advisory and commission-based deal facilitation.
Consulting & Business Coaching
Expert one-on-one guidance to sharpen your strategy, overcome obstacles, and accelerate growth in the botanical sector.
Strategic Advisory Role
Ongoing strategic counsel as a dedicated advisor embedded in your business, providing continuous direction and industry insight.
Network Introductions & Partner Matching
Curated warm introductions to key players, qualified suppliers, and strategic partners across the global botanical industry.
5% carry for ongoing strategic input
Business Development & Product Representation
Full-service business development including brand positioning, market entry, and dedicated product representation across regions.
Trade & Deal Facilitation
End-to-end deal structuring and facilitation, from sourcing and negotiation through to supply chain coordination and execution.
Depending on involvement, or 5% carry if on risk
Product Development
From concept to launch -- formulation, branding, compliance, and go-to-market strategy tailored to your product vision.
Tailored to project scope and complexity
Not sure which engagement model is right for you? Let's talk through your needs and find the best fit.
Get Started
"Innovation meets regulation. Strategy meets execution."
Our approach ensures every opportunity is maximized while every risk is carefully managed.
A proven path to growth
We follow a structured yet flexible approach, adapting to the unique needs of each client in this dynamic industry.
Discover
We start by deeply understanding your business, your market position, regulatory landscape, and growth ambitions in the botanicals sector.
Strategize
We craft a tailored strategy that aligns with your goals, leveraging our extensive network and deep industry knowledge across regions.
Connect
Through targeted matchmaking and network introductions, we connect you with the right partners, suppliers, and investors.
Deliver
We work alongside you to execute, facilitate deals, launch products, and ensure every aspect of the supply chain is handled correctly.
Let's build your future in botanicals
Whether you're entering the market or scaling your operations, CanX has the expertise, network, and strategic insight to help you succeed.
Ask us anything
Are you an entrepreneur, investor, or company looking to navigate the cannabis, hemp, or plant medicine space? Let's connect.
info@canxconsulting.com
Global Presence
Operating across 3 regions and multiple countries